As consumers, spending a lot of time online means we’re overwhelmed with content. This also means we’re more selective about which content we choose to process and which to ignore. The average person is exposed to 175 newspapers full of information each day. Not surprisingly, the average person only remembers 20% of the information they read.
Because of the way our brain works, we are primed for visual data. Half of the human brain is dedicated to visual function and 90% of all information absorbed by the brain is visual. So when we see a picture, we absorb most of the information presented simultaneously. But when we read information, we process these data points sequentially. This means we process text slower and therefore it tends to be less memorable.
Marketing is all about split-second decisions. When you are trying to communicate with busy decision-makers, you don’t have a lot of time to transmit the information that proves your product is worth their time.Read More