Why you need a Video on your Website!

f you do a Google search for “why you need a video on your website” you will get pages of results indicating many reasons to add a video to your website and only a few indicating not to add that video. Megan Macedo at Twiggal.com put it like this:

“If you want to succeed online, a video is essential.”

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Sales and Pitch Videos: How to Make Your Story Compelling

There is no doubt that video has become the most eye-catching and compelling form of presentation on the internet today. Since the advent of YouTube in particular, videos are now being used by all types of individuals, studios, and ordinary businesses to create messages that reach viewers in large numbers. This is particularly true of the pitch video which offers a product, service or idea that must be delivered to the viewer in a compelling fashion.

However, it takes more than just speaking into a video camera to get your message across. While the distribution of video has certainly changed with the advent of the internet, telling a compelling story still relies on the old fashioned approach of having a good script, clear ideas and compelling visual images to go along with the verbal pitch.

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Innovate Your B2B Marketing Strategy with Video

B2B marketing doesn’t have to be dull. This might be obvious, but sometimes it’s hard to keep this in mind. Marketers, they tend to focus on the product they are marketing, the value of products and services, to business leaders. While they focus on what we are marketing, they often forget how to deliver what we’re marketing.

You’ve developed the perfect product, all the specs needed to make your product unique, and you’ve got the bullet points, case studies, and graphs together. But how are you going to market your product to other businesses without sounding dull and flat? How you are going to market your product is just as important as the product you’ve developed. If you forget this vital step, all your efforts will essentially be a waste.

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