Why Visuals are better for Marketing and Growing Conversions

As consumers, spending a lot of time online means we’re overwhelmed with content. This also means we’re more selective about which content we choose to process and which to ignore. The average person is exposed to 175 newspapers full of information each day. Not surprisingly, the average person only remembers 20% of the information they read.

Because of the way our brain works, we are primed for visual data. Half of the human brain is dedicated to visual function and 90% of all information absorbed by the brain is visual.  So when we see a picture, we absorb most of the information presented simultaneously. But when we read information, we process these data points sequentially. This means we process text slower and therefore it tends to be less memorable.

Marketing is all about split-second decisions. When you are trying to communicate with busy decision-makers, you don’t have a lot of time to transmit the information that proves your product is worth their time.

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Video Marketing Trends You Need to Keep an Eye On

When it comes to the future of video, we know what we’re talking about.   We are following the news, trends, and industry-backed statistics that show us what’s working and what isn’t in video marketing, and there’s some interesting stuff happening, either just on the horizon already taking place.

Needless to say, there’s some interesting stuff taking place already – here are some future video trends to keep an eye on this year. 

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Why you need a Video on your Website!

f you do a Google search for “why you need a video on your website” you will get pages of results indicating many reasons to add a video to your website and only a few indicating not to add that video. Megan Macedo at Twiggal.com put it like this:

“If you want to succeed online, a video is essential.”

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Sales and Pitch Videos: How to Make Your Story Compelling

There is no doubt that video has become the most eye-catching and compelling form of presentation on the internet today. Since the advent of YouTube in particular, videos are now being used by all types of individuals, studios, and ordinary businesses to create messages that reach viewers in large numbers. This is particularly true of the pitch video which offers a product, service or idea that must be delivered to the viewer in a compelling fashion.

However, it takes more than just speaking into a video camera to get your message across. While the distribution of video has certainly changed with the advent of the internet, telling a compelling story still relies on the old fashioned approach of having a good script, clear ideas and compelling visual images to go along with the verbal pitch.

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