Video Marketing Stats You Need to Know for 2019
It’s tough to believe, but 2019 is almost here and that means your marketing strategy calendar should be in full effect! That’s twice as true for your video marketing strategy, since production timelines and content calendars need to be locked down months in advance. You can’t afford to wait.
More importantly – video is your largest opportunity in 2019.
From interactive video to augmented reality, the video landscape is changing drastically, and users are engaging with visual content more than ever. That means the opportunity to attract qualified leads and convert more users through video marketing is the greatest it’s ever been. Don’t get behind — before you know it, 2019 will be gone, and your competitors will be stealing your customers with compelling video content you were too late to create yourself.
Stay on top of things with this list of statistics from some of the most prominent media and video marketing resources around!
Businesses know video is growing and If you make a video, they will come.
· 93% of businesses reported gaining a new customer as a direct result of a video posted on social media. (Animoto)
· Digital video marketing is a $135 billion industry in the U.S. alone. (Forbes)
· 73% of marketers created at least two videos a month for social media marketing in 2018. (Animoto)
· Of businesses using video marketing, 76% reported an increase in traffic due to video. (Wyzowl)
· Companies using video in their content marketing mix show a 66% higher average website conversion rate (4.8% vs. 2.9%). (Aberdeen Group).
· Almost 5 billion videos are watched on Youtube every single day. (MerchDope)
Video ads stick with the viewer and helps attract more customers.
· Businesses and marketers who used video ended up growing revenue 49% faster than non-video users in 2017. (Vidyard)
· Enjoyment of video advertising increases purchase intent by 97% and brand association by 139%. (Kissmetrics)
· Because of its visual nature, 80% of users can recall a video ad they’ve seen in the past 30 days. (Forbes)
· 30-second ads have a 30% higher view-through rate (VTR) than 15-second ads. (Think with Google)
· Video ads from brands on social media are the number #1 way consumers have found out about brands, even beating out recommendations friends and family. (Animoto)
How Video Can Help Better Engage Viewers
· When video and text are both available on the same page, 72% of consumers prefer video to learn about a product or service. (Wyzowl)
· Additionally, 59% of senior executives favor video over text. (Digital Information World)
· Organic Facebook engagement is highest on posts with videos (13.9%), with photos coming in second (13.7%). (Locowise)
· Of those with videos on-site, 80% of marketers say video has increased dwell time. (Hubspot)
· 65% of senior executives navigate over to a site after viewing a related YouTube video. (Single Grain)
Explainer videos do help explain and is important to decision making.
· 95% of people have watched an explainer video to learn more about a product or service. (Wyzowl)
· Viewers retain 95% of a message after watching it in a video, compared to 10% when reading it in text. (Wirebuzz)
· 90% of users report that product videos are helpful in the decision process of the buyer’s journey. (Strategic-IC)
· 46% of users act after viewing a video ad. (WordStream)
· When users enjoy video ads, their purchase intent is increased by 97%. (Strategic-IC)
Use Video to Delight Your Customers and Keep Them Coming Back
· Video is the number one type of content consumers want to see from brands on social media. (Animoto).
· 67% of users watch more video on social networks than they did a year ago. (Tubular Insights)
· 56% of consumers believe that a company should have video content on its website. (Forbes)
· After watching a branded video they enjoyed, 83% of consumers would consider sharing it with their friends. (Wyzowl)
· Videos are shared 1200% more times than links and text combined. (Virtuets)
The best ways for creating a Video and Longer videos reap diminishing returns.
· After one minute, only 5% of viewers stop watching videos, but 60% will stop watching after two minutes. (VideoGuru)
· Average retention rate for videos over 30 minutes is only 10%. (VidYard)
· 95% of consumers believe a video should be less than 2 minutes long. (Wyzowl)
· 83% of businesses say their homepage explainer video is effective. (Wyzowl)
· Explainer videos less than 15 seconds long are shared 37% more often. (IdeaMachineStudio)
By 2019, video will account for about 78% of the world’s mobile data traffic. Mobile phone viewers are poised to reach 175 million, with 18 to 24 year-olds already watching 36 minutes of video on their Smartphone’s per week as of February 2018 So let us know when you’re ready to make the leap into video for your business.