Narrative Video: Everything You Need to Know

Does your company have a story to tell? We know it does, and video is one of the best ways to tell your story online. But with all the different styles and types of videos available, how do you know which one’s right for you?

If a picture is worth a thousand words, a video is worth at least 1.8 million. That means, in just a minute or two, you can communicate a story that’s 1.8 million words long, along with all the emotions, memories, and sentiments that that video brings.

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Video Marketing for Law Firms

It's a constant struggle for law firms to be on the first page of the top search engines. It is very competitive simply because the payoff is so high. A single client for a law firm can bring in anywhere from thousands to millions of dollars. So to have your law firm show up on the first page on Google with a specific practice are search term such as "San Francisco Divorce Lawyers" is highly desirable.

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Why Businesses Need Video for Sales and Marketing

When it comes to promoting your products, services and business on the internet, video is now more important than ever. Starting with the introduction of YouTube back in November, 2005, there has been an explosion of videos on the internet ever since. Thanks to advancements in technology that have greatly lowered the price of video production combined with the ease of uploading videos to YouTube and other sources, business video today is now more important than ever.

All types of videos from commercial, instructional, informative and even humorous have been created by a wide variety of companies in order to expand their customer base.

The Advantages of Business Video

There are a number of benefits for your business to expand its marketing efforts to include video. This is especially true of small businesses that are trying to separate themselves in the marketplace.

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Ways Video Advertising Changed in 2018

This year has been enormous for the world of video marketing. From new technology to changing consumption habits, video is changing the way we interact online, which has massive benefits and challenges for marketers in every field. Keep these changes in mind as you plan out the rest of your video marketing strategy now through 2019.

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Why Visuals are better for Marketing and Growing Conversions

As consumers, spending a lot of time online means we’re overwhelmed with content. This also means we’re more selective about which content we choose to process and which to ignore. The average person is exposed to 175 newspapers full of information each day. Not surprisingly, the average person only remembers 20% of the information they read.

Because of the way our brain works, we are primed for visual data. Half of the human brain is dedicated to visual function and 90% of all information absorbed by the brain is visual.  So when we see a picture, we absorb most of the information presented simultaneously. But when we read information, we process these data points sequentially. This means we process text slower and therefore it tends to be less memorable.

Marketing is all about split-second decisions. When you are trying to communicate with busy decision-makers, you don’t have a lot of time to transmit the information that proves your product is worth their time.

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