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FOUNDER AND CREATIVE DIRECTOR:

BRIAN "SMITTY" KRUPKIN

Videorize is led by Founder and Creative Director Brian “Smitty” Krupkin, a visual storyteller with more than 25 years of experience creating animation, video, and premium content for brands, agencies, and organizations.

At the heart of Smitty’s work is the ability to take an idea and visualize it. Whether through animation, live-action video, branded content, social media, or emerging digital formats, his focus has always been on the human element—creating content that connects, communicates, and makes an impact.

Smitty began his career in animation, working on programming for MTV, Cartoon Network, PBS Kids, and Discovery Kids before expanding into the corporate and commercial space. Since then, he has created content for brands and organizations including Sports Illustrated, Sanofi Aventis, Church & Dwight, Ricoh, Time Warner, Columbia University, VaynerMedia, PepsiCo, the NHL, American Express, and many others.

Today, Smitty has fully embraced the evolution of AI, becoming an expert in the latest AI-powered creative tools and integrating them throughout Videorize’s production process. He sees AI as a way to expand creativity rather than replace it—opening the door to a future where virtually no idea is out of bounds.

By combining deep creative experience, visual storytelling, and cutting-edge technology, Smitty’s goal remains simple: turn great ideas into premium, impactful content for brands and people.

  • CHRISTOPHER MOSKAL

    CFO/Market Strategist/Partner

    With a history in finance and start-ups, Chris is an experienced marketing and business strategist. He excels in pin-pointing a business's strengths and weaknesses. We provide the right exposure, while keeping sight of the bottom line for better ROI.

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  • RENEE FISHNER

    Social Guru

    Every company needs a social presence that works for them. Luckily, Renee knows her social channels inside and out. From her own small business to working for large conglomerates, she knows what it takes to create a social brand story that engages your audience in exciting ways.

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  • LAUREN HERMAN

    Digital Consultant

    An industry veteran, Lauren has worked on some of the largest digital projects in the world for some of the most recognizable brands around. Lauren knows how to transition and position companies to compete in the current digital landscape.

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  • SID K.

    Head Content Writer

    If you want to highlight the true essence of your company and emphasize the reason behind the brand, Sid is your man. A master writer for over 30 years, he can take what you want to say and make it sing!

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