Video Lighting Tips for Your Next Production

When you see a bad, low-quality video, it’s hard to put your finger on what exactly makes it bad. It  can be anything from the sound, to the camera angles, to poor acting or artistic direction. But more often than not, it’s something as simple as lighting. Lighting has the power to affect everything from the quality of a video to the mood a viewer feels when they watch it. That’s why it’s crucial to get your on-set lighting right from the get-go.

Today, we’re breaking down a few video lighting basics to get you ready for your next video marketing shoot.

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Grow Your Small Business with Video in 2019

While you were out chasing your company’s quarterly goals, you may have noticed more and more businesses started making and sharing videos online. So, dare we ask — did you create video content in 2018? If the answer’s yes, kudos to you! We hope you continue incorporating video into your marketing efforts in the New Year. And if the answer is no, fret not. There are plenty of other small businesses who are in the same boat. Being short on budget, short on time, or just plain unsure of what types of videos to make are all common challenges that can easily shake your confidence, but rest assured you’re not alone.

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Reasons Your Business Needs a Video

If you want to reach people today, you have to deliver your message in a way that’s fun, informative, and visually interesting. Video reaches people in a way no other medium can. Let’s look at the top reasons why you need a video to promote your business, product, or website.

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Reasons You Need to Invest in Customer Support Videos

Support videos are often neglected, never getting the consideration they deserve. That’s because most companies work hard to acquire a customer, but do little afterward to keep customers engaged and happy. Support videos create an incredible opportunity to not only keep your customers coming back, but help free up your customer service telephone lines and email support staff. That means repeat sales and freed up resources make you and your company more money in the long run, making the investment in video more than worth it.

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