Why you need a Video on your Website!
Innovate Your B2B Marketing Strategy with Video
f you do a Google search for “why you need a video on your website” you will get pages of results indicating many reasons to add a video to your website and only a few indicating not to add that video. Megan Macedo at Twiggal.com put it like this:
“If you want to succeed online, a video is essential.”
Reasons Startups Need an Explainer Video
B2B marketing doesn’t have to be dull. This might be obvious, but sometimes it’s hard to keep this in mind. Marketers, they tend to focus on the product they are marketing, the value of products and services, to business leaders. While they focus on what we are marketing, they often forget how to deliver what we’re marketing.
You’ve developed the perfect product, all the specs needed to make your product unique, and you’ve got the bullet points, case studies, and graphs together. But how are you going to market your product to other businesses without sounding dull and flat? How you are going to market your product is just as important as the product you’ve developed. If you forget this vital step, all your efforts will essentially be a waste.
Video Lighting Tips for Your Next Production
Entrepreneurs typically struggle in the early stages of bringing their company into the marketplace, especially when the small business owner is also managing both sales and marketing. An explainer video could be just what your startup needs to get a head start out of the gate.
Introduce people to your product - There’s no better way to quickly and effectively introduce consumers to a product than with video, especially if it’s unlike anything they’ve seen before. Using a short one to two minute animated video, startups can demonstrate how a product works in a way that viewers really understand. The fact is, you have very little time to make an impression on consumers. With a video, you are more likely to get their attention and keep it.
Grow Your Small Business with Video in 2019
When you see a bad, low-quality video, it’s hard to put your finger on what exactly makes it bad. It can be anything from the sound, to the camera angles, to poor acting or artistic direction. But more often than not, it’s something as simple as lighting. Lighting has the power to affect everything from the quality of a video to the mood a viewer feels when they watch it. That’s why it’s crucial to get your on-set lighting right from the get-go.
Today, we’re breaking down a few video lighting basics to get you ready for your next video marketing shoot.
Reasons Your Business Needs a Video
While you were out chasing your company’s quarterly goals, you may have noticed more and more businesses started making and sharing videos online. So, dare we ask — did you create video content in 2018? If the answer’s yes, kudos to you! We hope you continue incorporating video into your marketing efforts in the New Year. And if the answer is no, fret not. There are plenty of other small businesses who are in the same boat. Being short on budget, short on time, or just plain unsure of what types of videos to make are all common challenges that can easily shake your confidence, but rest assured you’re not alone.
Video Marketing Stats You Need to Know for 2019
If you want to reach people today, you have to deliver your message in a way that’s fun, informative, and visually interesting. Video reaches people in a way no other medium can. Let’s look at the top reasons why you need a video to promote your business, product, or website.
Reasons You Need to Invest in Customer Support Videos
It’s tough to believe, but 2019 is almost here and that means your marketing strategy calendar should be in full effect! That’s twice as true for your video marketing strategy, since production timelines and content calendars need to be locked down months in advance. You can’t afford to wait.
Narrative Video: Everything You Need to Know
Support videos are often neglected, never getting the consideration they deserve. That’s because most companies work hard to acquire a customer, but do little afterward to keep customers engaged and happy. Support videos create an incredible opportunity to not only keep your customers coming back, but help free up your customer service telephone lines and email support staff. That means repeat sales and freed up resources make you and your company more money in the long run, making the investment in video more than worth it.
Video Marketing for Law Firms
Does your company have a story to tell? We know it does, and video is one of the best ways to tell your story online. But with all the different styles and types of videos available, how do you know which one’s right for you?
If a picture is worth a thousand words, a video is worth at least 1.8 million. That means, in just a minute or two, you can communicate a story that’s 1.8 million words long, along with all the emotions, memories, and sentiments that that video brings.
Why Businesses Need Video for Sales and Marketing
It's a constant struggle for law firms to be on the first page of the top search engines. It is very competitive simply because the payoff is so high. A single client for a law firm can bring in anywhere from thousands to millions of dollars. So to have your law firm show up on the first page on Google with a specific practice are search term such as "San Francisco Divorce Lawyers" is highly desirable.
Ways Video Advertising Changed in 2018
When it comes to promoting your products, services and business on the internet, video is now more important than ever. Starting with the introduction of YouTube back in November, 2005, there has been an explosion of videos on the internet ever since. Thanks to advancements in technology that have greatly lowered the price of video production combined with the ease of uploading videos to YouTube and other sources, business video today is now more important than ever.
All types of videos from commercial, instructional, informative and even humorous have been created by a wide variety of companies in order to expand their customer base.
The Advantages of Business Video
There are a number of benefits for your business to expand its marketing efforts to include video. This is especially true of small businesses that are trying to separate themselves in the marketplace.
This year has been enormous for the world of video marketing. From new technology to changing consumption habits, video is changing the way we interact online, which has massive benefits and challenges for marketers in every field. Keep these changes in mind as you plan out the rest of your video marketing strategy now through 2019.