We believe there is a story behind everything.
The challenge is often a matter of how to make that story quickly and clearly understandable. We know that we are able to identify the core of your company, defining it effectively, in a way that makes your clients understand who you are, what you are and why you are deserving of their attention.
We treat every project we take on as an opportunity to create something that touches and engages people in an emotional way. Of course, your bottom line is our first priority… but the human element of your work is what connects you to your desired audience. This is the magic ingredient that converts prospects and creates brand loyalty.
We truly welcome the creative challenge of discovering, clarifying, visualizing and maximizing your business.
Brian “Smitty” Krupkin
Videorize is led by Founder and Creative Director Brian “Smitty” Krupkin, a visual storyteller with more than 25 years of experience creating animation, video, and premium content for brands, agencies, and organizations.
At the heart of Smitty’s work is the ability to take an idea and visualize it. Whether through animation, live-action video, branded content, social media, or emerging digital formats, his focus has always been on the human element—creating content that connects, communicates, and makes an impact.
Smitty began his career in animation, working on programming for MTV, Cartoon Network, PBS Kids, and Discovery Kids before expanding into the corporate and commercial space. Since then, he has created content for brands and organizations including Sports Illustrated, Sanofi Aventis, Church & Dwight, Ricoh, Time Warner, Columbia University, VaynerMedia, PepsiCo, the NHL, American Express, and many others.
Today, Smitty has fully embraced the evolution of AI, becoming an expert in the latest AI-powered creative tools and integrating them throughout Videorize’s production process. He sees AI as a way to expand creativity rather than replace it—opening the door to a future where virtually no idea is out of bounds.
By combining deep creative experience, visual storytelling, and cutting-edge technology, Smitty’s goal remains simple: turn great ideas into premium, impactful content for brands and people.
We need our people
Beyond organizing around B2B, B2C, and Non-Profit clients, every project has its own cast of characters working behind the scenes to bring your vision to life.